FIX THIS NEXT

“The biggest challenge business owner’s face is knowing what their biggest challenge is.” said Michalowicz. The Fix This Next Business Priority Pyramid will serve as your guide to accurately assess the needs of your business, make the necessary repairs, and progress towards your vision. Always revert back to the lower level needs and fix that next before you focus on the higher levels.

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Fix This Next Overview

Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next Order

Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next Sales

There is more to increasing sales than increasing advertising, putting in more hours, selling more popular products and services,or hiring more salespeople. Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next Profit

Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next Impact

Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next Legacy

Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next Business Crisis Management

Fix This Next is the methodical approach that you always needed to grow your business into a vibrant living thing and transform it into the vision that inspired you to start a business in the first place.

Fix This Next

Business owners start on the entrepreneurial journey with a clear goal of attaining personal and financial freedom. However, if you’re like most entrepreneurs, it probably didn’t take you long to realize just how elusive the vision of freedom is. Just when you think you’re about to hold onto success, it suddenly slips through your fingertips and stays just out of reach.


Through his business research that led to the Fix This Next approach, Michalowicz witnessed the underlying problem: “The biggest challenge business owner’s face is knowing what their biggest challenge is.” Once he has pointed that out, it quickly became clear that most business owners are not adept at identifying the most basic needs of their businesses. Without an accurate diagnosis of the problem, a proper and effective treatment cannot be prescribed.


If you’re too busy addressing all the other issues that are most visible and seem to be the most urgent, you lose sight of the concerns that actually have the greatest impact on your business. Instead of progressing towards your business goals, it can easily feel like all that you’re doing is constantly putting out fires and running on survival mode. The Business Hierarchy of Needs will serve as your guide to accurately assess the needs of your business, make the necessary repairs, and progress towards your vision. Always revert back to the lower level needs and fix that next before you focus on the higher levels.

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